OUR STORY

Going back to one's roots

Reinterpreting traditions, and bringing together diverse influences, Aurus offers a refined, sophisticated vocabulary of fine jewellery that is rooted in craft and shaped by innovation. Our jewellery is quietly opulent and deeply meaningful, crafted through a modern lens on old forgotten techniques. Inspired by the richness and lineage of Indian jewellery, and its art of jewellery-making, each design comes infused with meaning and intentional creativity.

THE ORIGIN

This ethos aptly echoes Sheetal Zaveri's journey from being the grand daughter-in-law of Vithal Das Zaveri - founder of the long trusted brand ‘Vithaldas Zaveri Jewellers’ - to starting her own jewellery line called 'Sheetal Zaveri', which was formally launched in 2018.

The epitome of integrity which 'Vithaldas Zaveri Jewellers' carries, goes back to when Sir Vithal Das himself used to be a personal advisor to the Nizams and the Rajas of Hyderabad. His aesthetic sensibilities and penchant for creating fine pieces de resistance were unparalleled. Today his grandson, and Sheetal Zaveri's husband, Hitesh Zaveri is harnessing computer technology to add a next gen sparkle to the jewellery design process.

The Art of Craft

At Aurus, we see ourselves as the custodians of time-honored Indian jewellery-making traditions that must stand the test of time. Working with artisans who are keepers of their skills, we pick every step of the process—from the stringing to surface ornamentation, and stone setting—with deep thought and consideration. From exploring various gold techniques such as filigree and granulation, to experimenting with methods of pirai (stringing) and surface ornamentation like enameling, each design brings together diverse crafts in a nuanced manner.

The Idea of India

India buys jewellery in diverse and time-honored ways. Families and communities cherish and pass on pieces through generations in a restrained, nuanced manner. This layered, historic approach to jewellery is our starting point. And we transform that spirit into pieces that can be worn anywhere in the world, to epitomize the grace and glamor of Indian jewels.

Our fine jewellery is quietly opulent and deeply meaningful, created through a modern lens informed by old forgotten techniques. We are inspired by the richness and lineage of Indian jewellery, and its art of jewelry-making. From our statement necklaces to the most discreet rings, each Aurus design comes infused with meaning and intentional creativity.

“When I design a product, it’s like building a jigsaw puzzle,” says Puja. “I have always subconsciously designed for myself. I like a little irregularity, a break in symmetry, un-matching, a mix of innovation and old forgotten techniques as it is a reverence for the craft and a love of breathing new life into old-school karigari. This is who I am, which reflects in what I do.”